Shared responsibility for developing and implementing programs and activities designed to enroll new students from Eastern Europe at LCC. Run full range of recruitment and admissions efforts, including travel, group presentations, campus events, individual meetings, application review and related duties as assigned. To represent University to prospective students and parents on the phone, by email/letter and in person at various locations, organize and supervise in-country projects as well as on Campus events.
Duties and Responsibilities:
Developing and implementing student recruitment strategies to include correspondence, interviews and telemarketing strategies
Establishing budgets for travel, special events and direct mail promotions including tracking for cost effectiveness
Developing and prioritizing a database of schools, churches, organizations, and other contacts to generate student interest
Trip planning/ Trip evaluation reports/ Thank you notes to schools mailed
High-school presentations, fairs, TOEFL on the road, and any other recruitment events as set in the Admissions Department goals and marketing strategies
Researching and knowing the area – visiting appropriate institutions
DATA ENTRY AND REPORT PREPARATION
Data entry of all presentation inquiries into ACT!
Generate reports as needed
Develop relationships with qualified prospects by phone to help provide them with the information necessary to help them decide if LCC is a good choice for them
Make follow up phone calls to all presentation inquiries
Make regular phone calls to admitted students to ensure they understand the preparation process, meet deadlines, etc.
Tracking of missing documents and informing students
STATS AND REPORTS
Weekly and other reports run from ACT!
Reports to the Director of Admissions
Works closely with other ADMS Counselors, ADMS Student Assistants, ADMS Ambassadors, other offices within Marketing division
Links with Academics and Student Life
A significant amount of time travelling is central to the position. It is expected that counselors are on the road for 5-10 weeks per year.
Evening and weekend work required from September to May as scheduled.
Compensation time for weekend work and significant travel is allowed but must be approved and must occur during ‘slower’ periods in the admissions cycle.
Counselors are expected to spend at least two evenings per week (until 8pm) on the phone doing tele-counseling. These days will be determined in coordination with the Director of Admissions.
When counselors are on the road travelling, they are expected to maintain regular office hours.